From the slopes of the sunny hills of Oaxaca, magueys bathe with the warm rays of the sun. Those same warm rays bask the streets of Southern California. 

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An elixir of ancestral lineage collides with a culture of rich heritage and pride. Firme Mezcal is born from the Mexican-American experience and the reverence to their ancestors. Hardworking counterparts in lands divided by a river but united by a passion. Ni de aqui, ni de alla.

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Firme Mezcal was born from that passion for Mezcal. A pride of being an immigrant on a foreign land and the honor to enjoy the gifts passed down from father to son and from mother to daughter. 

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Uniting two worlds full of heritage, Villa de Etla, Santiago Matatlan Oaxaca and Los Angeles, California, Firme Mezcal brings to a nation eager to enjoy new and quality products made by hardworking artisans and a hungry generation. 

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Firme Mezcal is owned and operated by Ochoa Imports LLC, it's founder Alberto Ochoa takes pride and honors our culture, heritage and love for Mezcal. 

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Come take a ride with us on this voyage across borders. Be Firme with us and learn to enjoy the elixir of the gods! Drink now and smile later!