Privacy policy

Effective Date: October 5, 2025

 

1. Introduction

 

Welcome to firmemezcal.com (the “Site”). MEZCAL FIRME (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website firmemezcal.com, use our services, or engage with us. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

 

2. Information We Collect

 

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

  • Personal Data: Personally identifiable information, such as your name, email address, and telephone number, that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site (e.g., newsletter subscriptions).

  • Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

  • Financial Data (Purchase Intent): Information related to your purchase intent or the product of interest. Please note that MEZCAL FIRME does NOT directly process or store your credit card or bank account information. Final payment information is processed and managed by the Authorized Retailer you are referred to.

  • Mobile Device Data: Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.

 

3. Use of Your Information

 

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Create and manage your account.

  • Email you regarding our products and services.

  • Facilitate Purchase: Share your location with Authorized Retailers to direct you to available purchasing options.

  • Understand how our products and services are being used to improve them.

  • Respond to your customer service requests and support needs more efficiently.

  • Monitor and analyze usage and trends to improve your experience with the Site.

 

4. Disclosure of Your Information

 

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

  • Authorized Retailers/Distributors (Referral Sale): We will share your location and basic contact data with Authorized Retailers for the sole purpose of facilitating your purchase and product fulfillment, as we do not sell directly.

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal processes, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

  • Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, and marketing assistance.

  • Marketing Communications: With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

 

5. Security of Your Information

 

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

 

6. Policy for Children

 

We do not knowingly solicit information from or market to children under the age of 13. If we learn we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 13, please contact us through our official channels.

 

7. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Policy periodically.