The agave plant is the foundation of our existence—a plant that takes between 7 and 35 years to reach maturity. Therefore, managing its life cycle is our most important ecological commitment.

Conservation of Wild Species

We prioritize the protection of wild agave varieties, which are essential for biodiversity. We restrict the harvesting of at-risk species, allowing nature to guide their reproduction and regeneration.

Conscious Cultivation and Reforestation

We work exclusively with Maestros Mezcaleros who maintain their own nurseries, ensuring:

• Regeneration: For every mature agave harvested, new seedlings are planted, exceeding the natural consumption cycle.
• Diversification: We promote the cultivation of slow-growing species (such as Tobalá or Tepeztate) in controlled environments to alleviate pressure on natural ecosystems.

The value of Firme Mezcal lies in the ancestral knowledge passed down through generations. Our social responsibility focuses on equity and strengthening the producing families of Oaxaca.

Fair Pay and Community Compensation

We guarantee a price above the market rate for harvesting and production. This commitment is not only ethical but strategic: it ensures that the Maestros Mezcaleros and the families in the Oaxacan village can maintain their livelihoods, generating stable, dignified jobs that support local development and the preservation of tradition.

Preservation of Tradition

We actively support the continuity of the artisanal and ancestral method. By ensuring that the traditional process is economically viable, we protect the low environmental footprint inherent in ancestral production methods.

At Firme Mezcal, we have achieved a unique balance between respecting tradition and the ecological responsibility of our time.

Zero Wood in Roasting

We have completely eliminated the use of wood or firewood for heating our ovens. This pioneering innovation in our production guarantees a ZERO FOREST FOOTPRINT, actively contributing to the reforestation and conservation of Oaxaca’s forests.

Circular Water Management

We have implemented advanced systems at our distillery for the capture and reuse of rainwater. This clean, natural water becomes our primary resource for subsequent processing stages and the irrigation of our agave fields, minimizing pressure on local water tables.

Maximum Waste Utilization

Bagazo (agave fiber) is reused as compost to enrich the agave soils. Vinazas (liquid waste) undergo advanced treatment before being reintroduced into the natural cycle, ensuring only pure water returns to the environment.