FIRME Mezcal From Chicano Culture to Agave Innovation

At FIRME MEZCAL, Día de Muertos is not just a date; it’s a deep collaboration with time and memory. We honor tradition with the launch of something truly special: the Tepeztate Día de Muertos 2025 Limited Edition Drop. It’s finally here, Rialto! After a long wait, the Special Edition has officially arrived at Blue Wine Spirits. ART, CULTURE, AND PHYSICAL COLLABORATION This launch is a collector's piece that fuses the potency of wild agave with the cultural richness of the holiday. The Visual Collaboration: The Special Edition Día de Muertos Box was crafted to honor tradition and flavor. The design is an artistic alliance that encapsulates the aesthetic of the skull and the marigold flower. Only 100 bottles were made of this edition, making it a collectible treasure. The Mural in Rialto: As a tribute to the community and the holiday, a spectacular mural was installed at Blue Wine Spirits for the new product launch. It is a physical collaboration that turns the retail location into a visual offering.   Ver esta publicación en Instagram Una publicación compartida de Firme Mezcal TM (@firmemezcal)   THE SPIRIT: A TOAST TO ANCESTORS The liquid essence of this edition is crafted to be the perfect sipper for this sacred occasion. Firme Profile: It is a mezcal made from 100% Wild Tepeztate Agave, bottled at a robust 49% ABV. Its tasting notes of toasted cacao, wet earth, and subtle smokiness perfectly complement the ritual of remembrance. The Cultural Use: Place it on your altar, share it with familia, and raise a glass to honor those who walked before us. EXCLUSIVITY AND FINAL CALL Supplies are very limited. Only a few boxes + bottles are left of this rare drop. Once it’s gone, it’s gone. Don't Miss Out: While you are at Blue Wine Spirits in Rialto, be sure to restock on our last bottles of Mandarina, Tobalá, and Ensamble de 6 Agave. Honor tradition. Celebrate flavor. Drink Firme.

The authenticity of a mezcal is validated in the cup, but it is celebrated in community. Our participation in the "Salud y Amigos" Agave Festival at Thunder Studios (Long Beach) was a vibrant testimony to this philosophy, combining the unwavering spirit of Oaxaca with the effervescence of agave culture in California. The tone was set the moment we arrived: Rolling up in Style. The visual icon of our booth was our legendary 1939 Firme Chevy Truck. This truck is a symbol of durability and steadfastness, serving as a meeting point that connected the Oaxacan legacy with the vibrant Southern California community. Ver esta publicación en Instagram Una publicación compartida de Firme Mezcal TM (@firmemezcal)   Showcase: Attendees sampled all six expressions, exploring the diversity of agave: the approachable Pulquero, the complex Tepeztate, and the aromatic Mandarina y Cempasúchil. FUSION OF SPIRITS: HIGH-END COCKTAIL ART AS COLLABORATION  Success was driven by the mastery of our collaborators. We thank La Tequila Club and the entire crew for their trust and for allowing their imagination to run wild with the cocktails. The Creations Defining Collaboration: Two cocktails received ovations from the community and peers: The Lavender Mezcalerita: An elegant, aromatic version that utilized our mezcal as its base. PPD Mezcal Sour: A tropical explosion fusing Pineapple, Passion Fruit, and Dragon Fruit. CELEBRATING CULTURE AND COMMUNITY The deepest value of the festival was the connection with "the community." From pouring mezcal to sharing a moment, it was all love and good vibes. The ability to sell bottles at the event sealed the experience, allowing attendees to take that mezcal magic home and support the agave movement.   Ver esta publicación en Instagram Una publicación compartida de Firme Mezcal TM (@firmemezcal)   UNTIL THE NEXT ENCOUNTER 6 expressions. • 1 Firme truck. • Endless good vibes. Thank you for your steadfastness! Cheers, my people!